work on the product. not around it.
for as long as software has existed, the people closest to the customer have seen the most. they wrote prds. they mocked it up in figma. they watched their best ideas rot in a backlog.
spring is where work on the product happens. not in a sandbox. not in a copy. the real thing — the live codebase, with engineering in command.
the name holds three meanings. the season — the moment dormant things come alive. a coiled mechanism — stored potential, released. a source of water — the place things flow from.
the mark is a flower built from pixels. it carries the name without explaining it.
the ui is never alone. every surface is an environment — flat panels and oversized controls held by a living atmosphere of flowers in bloom.
the voice is plain, calm, slightly stubborn. no "revolutionary." no "magical." just: shipped.
this is what shipping looks like now.

client | spring
creative director | eden vidal, inbal vidal
brand designer | hadar lozon
motion | maya rachamim