A 10-day Brand sprint for Spacetop

spacetop is breaking ground with the world's first AR laptop. It's not just a gadget—it's a revolution. Imagine tossing out your old 2D screen and stepping into a boundless 3D workspace. Yeah, it's that cool.
no more feeling boxed in by your screen. instead, you're in a space where creativity, productivity, and privacy are yours to command.
the logo? a tilted circle showing the shift from 2d to 3d. it's all about morphing and changing. their branding captures this essence perfectly.
colors play a big part too. orange pops against the black and white, adding alertness and warmth. it’s vibrant and full of life, just like their product.
so, ready to ditch the old ways and leap into the future with spacetop?


Client | Sightful's Doron Terre, Amit Knaani, Orit Dolev
Brand Strategy | Andy Bellas
Creative Direction | Inbal Lapidot Vidal, Eden Vidal
Brand Design | Kate Holub, Hadar Lozon, Stanislava Shestakova, Margarita Golubeva
3D, Motion | Nataliia Lukashenko
2D, Motion | Abdullah Akhtar