A 10-day Brand sprint for Soli

life can be tough and lonely for women sometimes. soli gets it.
soli is here to offer women solidarity, safety, and belonging. like an elder elephant guiding her herd, soli creates a place for women to feel protected and supported.
this project was all about building an authentic, empowering brand for gen z girls.
understanding gen z's vibe was key. think 90s nostalgia meets today's rebellion and empowerment. we created visuals that balanced both. the result? a vibrant identity that clicks with gen z's dreams and struggles.
working on this project reminded us of our own struggles and triumphs. it was about making something real, something that speaks to the heart. we didn’t just design a brand; we built a community.

Client | Soli
Strategy | Eden Vidal
Creative Director | Anastasia Vlasenko, Inbal Lapidot Vidal
Brand Designer, Illustrator | Kate Holub
Animation | Abdullah Akhtar