brand sprint for moonshot

space has a logistics problem. everything beyond our atmosphere costs a fortune to reach - fuel, replacement parts, critical supplies - and that cost is what has kept space small. moonshot was built to end that.

their electromagnetic kinetic launch system flips the economics. 94% payload-to-launch ratio. not a marginal improvement - a generational one. the kind that turns space from a billionaire sport into an actual civilization.

by 2028, spacecraft stay in orbit longer. by 2032, the lunar economy has a pulse. by 2036, there is a living supply chain between earth and mars.

we built a brand that could carry that weight. not a logo for a startup. an identity for the infrastructure of the next era - precise, inevitable, already in motion.

moonshot sounds like an impossible mission. for the people behind it, the word is literal - and if you knew what they have already done, you would understand why. working with them, that weight was present at every step. we knew we were designing something that mattered.

client | moonshot
creative director | eden vidal & inbal lapidot vidal
brand designer | hadar lozon