brand sprint for able

what if you were just... able? able to move fast. able to think clearly. able to act without waiting, without asking, without friction. this was the question that sparked everything. able is a new standard for business teams who don't want tools. they want ability. but creating something this powerful required us to go beyond the ordinary. we wanted something wrong, something powerful, something magical, but we refused to fall into the traditional magic that saturates ai tools. so we claimed the pegasus. mythical, untamed, impossible. yet everything we needed to represent this new way of working. a new system where strategy, investment, and risk teams build and run their own workflows. modular, traceable, action-ready workflows that adapt, evolve, scale. able gives you the flow, not the friction. no middlemen. no bottlenecks. just answers. just ownership. just edge. this is the new logic. this is the new interface. this is the new standard. this is able.

designer | kate holub
creative direction | eden vidal & inbal lapidot vidal
motion | ash