brandsplaining

from zero to brand - the startup sprint to identity. for founders, and for everyone who bets on them.

branding got captured by process. workshops that produce adjectives. decks nobody opens. committees averaging taste into mush. we take it apart out loud - what makes a brand work, what's theater, and why the industry keeps selling the theater.

then the alternative: a full brand - strategy, story, system, marketing - in 10 days. one champion, no committee. real sprints, real work, and the moments it nearly broke. you'll disagree with something. that's the point.