brandscale

transform your brand from invisible to unforgettable. no endless meetings, no design by committee—just pure, focused brand building that gets results.

website

a fully designed and implemented website that reflects your brand, engages your audience, and delivers a seamless user experience.

key pages
  • homepage: clear value proposition to captivate and inform.
  • about page: highlights your story, mission, and vision.
  • product/services pages: detailed information with pricing.
  • blog/news section: supports content marketing and engagement.
  • contact page: includes forms, location details, and contact information.
features and functionality
  • seo-friendly design: optimized structure, metadata, and performance.
  • responsive layout: seamless experience across all devices.
  • fast loading times: optimized for speed and user retention.
  • analytics integration: tools for tracking and insights.
  • easy navigation: intuitive menu and navigation structure.
  • custom integrations: support for third-party tools like crms, payment systems, and booking platforms.
  • cms: user-friendly interface for non-technical content updates.
  • security: ssl certification, regular updates, and secure forms.
  • accessibility: compliance with wcag standards for inclusivity.
  • scalability: built for future growth and feature expansion.
website development

this streamlined process delivers a website that not only embodies your brand but also ensures long-term usability, scalability, and success.

discovery & planning
  • identify goals, user personas, and content needs.
  • outline site architecture and required functionalities.
design
  • develop wireframes and prototypes for key pages.
  • ensure alignment with brand identity.
development
  • build with modern, scalable technologies.
  • implement the design system for consistency.
content integration
  • populate pages with final content, images, and videos.
  • follow best practices during integration.
testing & quality assurance
  • test performance, functionality, and responsiveness.
  • resolve bugs and ensure smooth user experience.
launch & support
  • deploy the website and monitor initial performance.
  • train your team to manage content and updates.
design system

a code-based design system creation process that builds upon the brand identity established during the brand sprint. this system will be delivered and editable through design and code, providing a comprehensive, immediately usable framework for web design and development.

  • guidelines - comprehensive documentation for consistent usage across all platforms, including digital and print applications.
  • a library of ui components and patterns that can be easily implemented across various digital products.
  • comprehensive version control implementation
  • git repository setup for design assets
  • version naming conventions
  • change log documentation
  • asset versioning guidelines
deck

professional slide deck templates and components that elevate your presentations with consistent branding, making every pitch and presentation impactful and memorable.

  • master slide templates - core layouts for different content types
  • custom data visualization templates - charts, graphs, and infographic styles
  • content block templates - ready-to-use sections for common content types
product design

strategic design solutions that enhance your product's user experience while maintaining brand consistency, ensuring every interaction reinforces your brand identity.

  • user interface design - creation of intuitive and visually appealing interfaces
  • user flow optimization - streamlined navigation and interaction patterns
  • component library - development of reusable ui elements
  • interaction design - defining responsive behaviors and animations
  • design documentation - detailed specifications for development team
  • usability testing - validation of design decisions through user feedback
  • responsive design - ensuring consistent experience across devices
  • design qa - quality assurance process for implemented designs
photography and videography

conceptualization and art direction for a series of video commercials, complemented by comprehensive visual content.

production process
  • scripting & storyboarding
  • styleframes & design
  • 2d/3d illustration/modeling, 2d/3d animation, cgi & vfx
  • narration, sound design and music
  • post-production, final editing & review
video 1: solution-focused commercial
  • step-by-step visualization of how the solution works
  • emphasis on key features and technical capabilities
  • duration: 40-50 seconds
video 2: brand story & vision
  • cinematic quality footage focusing on human elements
  • narrative structure highlighting the company's journey
  • emphasis on future vision and industry impact
  • duration: 0:50-2:00 minutes
social media & pr

comprehensive social media and public relations toolkit designed to maintain consistent brand messaging and engagement across all channels while building meaningful connections with your audience.

social media
  • social media templates - ready-to-use layouts for posts
  • story templates - engaging layouts for instagram and facebook stories
  • profile graphics - optimized headers and profile pictures
  • social media style guide - guidelines for tone and content
  • video templates - short-form video layouts
  • engagement graphics - templates for polls and interactive content
  • campaign asset package - coordinated visuals
pr materials
  • press release templates - professional formats for news
  • media kit - comprehensive package with brand assets
  • executive biographies - professional profiles
  • brand guidelines summary - quick reference guide
  • high-resolution logo package - various formats
  • company boilerplate - standardized descriptions
  • product information sheets - detailed specifications
  • event media packages - materials for special events
design patterns & brand voice

a unified system of visual elements and communication guidelines that ensures your brand maintains a distinctive and consistent presence across all platforms and touchpoints.

visual elements
  • custom icon set for web, mobile, and marketing
  • brand-specific illustration style guide
  • curated stock photography guidelines
  • custom graphic elements and patterns
  • animation and motion design principles
brand voice
  • tone of voice documentation
  • writing style guide
  • content templates for different channels
  • messaging framework
empowered internal design team

we provide brand education and knowledge transfer when the client is ready, whether immediately after the sprint or up to a year later.

  • comprehensive training on design system implementation
  • technical documentation and best practices
  • hands-on training sessions for tools and software
  • guidelines for quality control processes
  • training on asset management
  • communication protocols and frameworks
  • design critique methodologies
  • version control processes
  • measurable kpis for performance tracking
  • role descriptions and hiring guides
  • onboarding documentation
ongoing support framework

brandscale provides a comprehensive framework for guidance and support, ensuring your company is equipped to scale with self-sustaining tools and templates.

support structure
  • scope: support includes agreed deliverables and tasks
  • check-ins: regular reviews for smooth implementation
  • handoff: training for independent system management

a structured approach to building your brand, designed to deliver comprehensive results while empowering your team for long-term success

foundation & strategy

align on project goals and deliverables. establish communication channels with stakeholders. define the execution strategy. key activity: 45-minute proposal presentation.

storytelling & content creation (week 1-2)

craft your brand story and key messages. develop a content strategy that captures your brand's authentic voice. key activities: 8-hour storytelling workshop. ongoing content meetings.

design & implementation (week 3-10)

create and refine core brand elements. implement designs across platforms to ensure consistency. key activities: ongoing design reviews and meetings. deliverables: website. presentation deck. product design. design system. photography.

system & empowerment (week 11-12)

build a comprehensive visual language and design system. train your team to manage and evolve the system independently. key activities: 2-hour design workflow setup meeting. 2-hour design system and knowledge transfer workshop. deliverables: photography & videography. social media assets. pr materials. design patterns. brand voice guidelines.

handoff & sustainability (week 13-15)

finalize all deliverables and ensure a smooth transition. provide training, documentation, and system access. key activities: 2-hour final project handoff meeting. completion criteria: all deliverables finalized and approved (e.g., website, deck, pr materials, videos, photography). handoff completed with training, documentation, and system access. project concludes when the agreed timeframe ends, equipping the client for independent scaling. this plan ensures a robust brand identity, empowering your team to maintain, grow and scale independently.

our ultimate goal is to leave you fully prepared to sustain and grow independently with the tools and processes provided.