We run brand sprints. a streamlined process that helps businesses stand out better and faster in a world full of brands.

What you get

Brand Strategy

Strategy Guidelines
Brand Story

Brand System

Typography system
Color system
Assets library of Icons/Patterns/Textures/Illustrations
Brand Guidelines
UI Guidelines


One Pager website design (without development)
Social channels profile & cover photos
Editable templates for posts and stories
Presentation Template (Google slides)
Business Card

In 10 days, you’ll have a complete visual identity that follows your positioning and expresses your core definition.

Day 0

Strategy Meeting

We start with in-depth research by using the Three Hours Brand Sprint - A streamlined session for turning thousands of abstract ideas you have about “your brand” into something more concrete. We'll talk about your past, present, and future. We'll ask why's, how's and what's. We'll discuss values and outline your audiences and competition.
Day 1

Discover & Position

Let's stretch it out! We gain deeper insights into your brand strategy, point of view, approach, and tone of voice. We'll write the brand story and use it as our pillar. We'll find the "hook".
Day 2-3


It’s time to focus on concept development. Set aside some time just to let your ideas flow freely. This will help you develop cool and unique concepts you can build on. Don't worry about being practical or realistic right now - focus on exploring the meaning and essence of your ideas. This will help you develop creative and inspiring concepts to set the stage for a successful project. Happy brainstorming!We collect images, textures, typography, and colors to portray a different brand experience and commit to one direction we all agree about.
- “a hook is a musical idea, often a short riff, passage, or phrase, used in popular music to make a song appealing and to "catch the ear of the listener". (Wikipedia). Visual design is music to our eyes, and pretty much the same way, a hook is required to catch the watcher’s attention. The best brand sprints are where we identify this hook and create a visual that focuses the entire brand identity around it.
Day 4-5-6-7-8


One clear creative direction! Go! We'll develop a visual language and explore how it stretches through all necessary mediums of communication - Logos, Typography, Color Palettes, Visual Assets, and more.

Day 9


We will present your entire visual identity and see the whole brand and how it is greater than the sum of its part.
Day 10


We'll refine your design direction to a final visual identity so you will get 100% happy with the outcome.
Day 11

Handoff & Handshake

You have a visual identity. Let's “pack it up”. Shake hands and enjoy the outcome.


Wait, what?

YES. We'll develop a clear vision, identify key values, and go from concept to execution. By the end of 10 days, we will have a completely fresh visual identity. Really.

When is a good time to run a brand sprint for my company?

Run a brand sprint when some brand process has happened already, and there's some consensus around it. Ensure it supports a business goal and fits your bigger picture perfectly.

When is the right time to schedule a sprint?

As early as you can - Like 2-3 months ahead. We're almost always booked with too much time on. That being said, S#!% happens, and it is worth reaching out anyway.

Who should participate?

Your Brand Sprint team must include people with authority and ownership of your company's identity. The “champion” is the essential decision maker who says the “last word.” Champions know how to democratically bring everyone to the table, hear and collect all internal thoughts and transform them into actions in the decision-making junctions. In most cases, the Champion is the CEO, but in some cases, the decider could be another co-founder or CMO.

What should we do before the sprint?

Create as many things as possible to make the sprint run smoothly - Content is king, and everything is content. Your content is content. The UI screenshots are content. And the way all of your content is ordered is also content. We'd love to see the website's content as soon as possible - Your content should be ready before the sprint and before we write the brand story, as the brand story mainly functions as our brief. We're not expecting your content to be the final one, but it should be in high fidelity, knowing we'll develop and adjust it as we design. Also you should run an internal branding session with as many teammates, find the gaps and work intensely on your brand strategy.

Do you design more than one option?

No. Making one amazing idea is harder than creating many different ones and picking one. This doesn't make it easy for us, but it gives better results.

How are decisions made?

Our process follows a scientific approach. We begin with a story and ensure a consistent message. Then, we set anchors and use them to question everything daily. The big stuff is discussed in our daily meetings, while the remaining work, iterations, and feedback loops happen through asynchronous communication.

How do you design a logo?

The process can be different for each company. It is affected by the values and meaning that the logo should represent. Whether the logo holds multiple meanings, and which is the most powerful? Whether the logo is a symbol or letters, why? The overall shape of the logo: literal or abstract? Should the logo be just letters, and how will it look in smaller formats? And more...

How do you choose colors?

We respect colors. Early in the design process, we focus on first getting the design to a stable place. We use as few shades of black to emphasize function and meaning. Once the design is "getting there," we all meet and make a mindful choice. This way, we can see how the colors are used throughout the design and ensure we can empirically judge color palettes.

Who's in Under's Brand Sprint team?

We build an oriented brand-sprint team for each sprint, which includes ourselves - Inbal (art direction) and Eden (strategy, design). There's a designer-illustrator and sometimes an additional art director. In addition, there are 2D/3D-Motion artists. We source talent worldwide (mainly from Ukraine, India, Europe, and more). We do not employ anyone directly, which gives us much flexibility. Sometimes we decide we need something particular, so we "go crazy" and make some fancy production. We love working with entrepreneurs who only have a little free time. who are ready to "give us the keys.” Who are entirely "get" the brand sprint benefits as formalized process and how it helps to get their visual identity going in a quick and fancy way.

Check what our clients are saying about their brand sprint. Thinking about running a brand sprint? Take this, it'll help you kick things off.