We run Brand Sprints

A streamlined process that helps businesses stand out better and faster in a world full of brands.

What
you
get

Brand Strategy

Strategy Guidelines

Brand Story

Brand System

Logo

Typography system

Color system

Assets library of Icons/Patterns/Textures/Illustrations

Brand Guidelines

UI Guidelines

Marketing

One Pager website design (without development)

Social channels profile & cover photos

Editable templates for posts and stories

Presentation Template (Google slides)

Business Card

T-shirts

The
10-days
plan

In 10 days, you’ll have a complete visual identity that follows your positioning and expresses your core definition.

Day 0

Strategy Meeting

We start with in-depth research by using the Three Hours Brand Sprint - A streamlined session for turning thousands of abstract ideas you have about “your brand” into something more concrete. We'll talk about your past, present, and future. We'll ask why's, how's and what's. We'll discuss values and outline your audiences and competition.

Day 1

Discover & Position

Let's stretch it out! We gain deeper insights into your brand strategy, point of view, approach, and tone of voice. We'll write the brand story and use it as our pillar while exploring potential concepts.

Day 2-3

Exploration

We collect images, textures, typography, and colors to portray a different brand experience and commit to one direction we all agree about.

Day 4-5-6-7-8

Design

One clear creative direction! Go! We'll develop a visual language and explore how it stretches through all necessary mediums of communication - Logos, Typography, Color Palettes, Visual Assets, and more.

Day 9

Present

We will present your entire visual identity and see the whole brand and how it is greater than the sum of its part.

Day 10

Purify

We'll refine your design direction to a final visual identity so you will get 100% happy with the outcome.

Day 11

Handoff & Handshake

You have a visual identity. Let's “pack it up”. Shake hands and enjoy the outcome.

Wait, what?

YES. We'll develop a clear vision, identify fundamental values, and go from concept to execution. By the end of 10 days, we will have a completely fresh visual identity. Really.

Should we
run a Brand Sprint?

NO. Run a brand sprint when necessary and ensure it supports a business goal. YES. Our favoured trigger is when there's no visual identity at all.

When is the right time to schedule a sprint?

As early as you can - Like 2-3 months ahead. We're almost always booked with too much time on. That being said, S#!% happens, and it is worth reaching out even if you need a visual identity ready sooner.

Who should participate?

Your Brand Sprint team needs to include people with authority and ownership of your company's identity. The “champion” is the essential decision maker, who says the “last word”. Champions know how to democratically bring everyone to the table, hear and collect all internal thoughts and transform them into actions in the decision-making junctions. (in most cases, the Champion is the CEO, but in some cases, the decider could be another co-founder or CMO)

What should we do before the sprint?

You can run an internal branding session with as many teammates, and find the gaps. Please keep in mind the gaps and work intensely on your brand strategy. We'd love to see the website's content as soon as possible - Your content should be ready before the sprint and before we write the brand story, as the brand story mainly functions as our brief. We're not expecting your content to be the final one, but it should be in high fidelity and ready for the design to some extent, knowing we're going to develop and adjust it as we design.

Do you design more than one option?

No. It is much harder to come up with one great idea than to devise numerous iterations and make your decision. This does not make things easier for us. However, we have found that it yields better results.

Who's Under?

We build an oriented brand-sprint team for each sprint, which includes ourselves - Inbal (art direction) and Eden (strategy, design). There's a designer-illustrator and sometimes an additional art director. In addition, there are 2D/3D-Motion artists. We source talent worldwide (mainly from Ukraine, India, Europe, and more). We do not employ anyone directly, which gives us much flexibility. Sometimes we "go crazy" and decide that we need something particular and look for someone who knows how to do it or make some fancy production ourselves.

Ready?


Check out what our clients are saying about their brand sprint. If your'e seriously thinking about running a brand sprint in your company - Take this free Figma template, it'll help you kick things off.

Let's
Chat!